About 2b-insight 2b-development 2b-strategy More about Debi Mc Donald Get in touch
 

2b-strategy is designed to offer a solution for all strategic project needs, be these of a market research or marketing nature. The service is tailor-made to address your brief but some examples of the types of projects that I can add value to are as follows:


  • finding a research solution for your business & then managing that process to deliver strategic recommendations based against your business objectives, not just your research questions
  • collating existing research data & an understanding of the broader macro-environment in which you operate to provide strategic direction for your branded business
  • leading the process &/or consulting on marketing portfolio & brand plans, or any other marketing project of a strategic nature
  • providing consulting on innovation projects
The 2b-strategy process is simple: I provide a detailed proposal to your brief outlining clear deliverables, timeframes & costs.
 
"Companies of the future will have to differentiate themselves from the competition by creating stories about who they are and what they stand for. Stories that appeal to the very heart of the consumer. The company with the best story will win." 'The Dream Society' Rolf Jensen