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Insight: “the capacity to discern the true nature of a situation”
“sight with the eyes of the mind”
Dictionary.com |
Having had the benefit of solid market research & brand marketing experience, I believe that there is a clear need in the market to bridge the gap between these 2 key inter-related functions to ensure that data is translated in to meaningful insight & hence actionable business strategy. And hence…..the creation of….2b-insight!
2b-insight was founded by myself, Debi Mc Donald, as my specialisation is bringing data & strategy to life via meaningful insight:
| “My passion is understanding people & their environment, & connecting the dots to deliver a measurable integrated strategy as to how to achieve a pre-determined business objective optimally with flair” |
The intent of 2b-insight, put simply, is to bridge the gap between:
- providing data & conclusions to
- using data to deliver strategically-led insight that adds value & a commercial ROI against business objectives
I believe that this can be achieved in 2 ways: by developing people in both the market research & marketing arenas as well as providing specialist strategic consulting services in this regard. And hence….2b-insight has 2 divisions…2b-development & 2b-strategy!
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About 2b-insight